啤酒節始創于1991年，由國家有關部委和青島市人民政府共同主辦，青島市嶗山區人民政府承辦，是融旅游休閑、文化娛樂、經貿展示于一體的國家級大型節慶活動，每年八月中旬的第一個周六開幕，為期16天。啤酒節是國內規模最大的酒類狂歡活動，在國內外具有較廣泛的知名度和影響力，被譽為亞洲最大的啤酒盛會。

啤酒節以“青島與世界干杯！”為主題，通過舉辦開幕式、啤酒品飲、嘉年華娛樂、藝術巡游、飲酒大賽、經貿展示、閉幕式晚會等活動，營造濃郁熱烈的喜慶氛圍。節日期間，青島的大街小巷裝飾一新，舉城狂歡。占地近400畝、擁有40余項世界先進大型娛樂設施的啤酒城更是酒香四溢、激情蕩漾。節日每年都吸引近50個世界知名啤酒品牌參節，也引來300多萬海內外游客相聚狂歡。

2006-2010年，啤酒節五度榮膺中國節慶產業年會“中國十大節慶活動”稱號，并位列榜首。2008-2009年，啤酒節蟬聯中華文化促進會組織評選的“節慶中華十佳獎”。2009年啤酒節榮獲人民網“年度最受關注的十大節慶”稱號，并位列榜首。2010年，在全國休閑標準化技術委員會、中國旅游協會休閑度假分會聯合主辦的頒獎典禮上，啤酒節榮獲“休閑節會創新獎”和“休閑、旅游營銷創新獎”；在商務部國際經貿研究院和中國會展經濟研究院共同主辦的首屆中國會展業年會暨北京國際會展產業高峰論壇上，啤酒節獲得“2010年度中國十佳節慶活動”榮譽。2011年5月，由人民網主辦、中華節慶研究會協辦的第二屆中國節慶創新論壇暨2011中國品牌節會頒獎盛典活動在北京舉行，青島國際啤酒節榮獲“2011年度中國十大品牌節慶”殊榮，并位列榜首。
     第二十一屆青島國際啤酒節將于2011年8月13日至28日在嶗山區青島國際啤酒城舉辦。為了更好地凸顯青島國際啤酒節的品牌效應，提高節日的市場化和專業化運作水平，吸引更多形象好、實力強的知名企業加盟，青島市啤酒節辦公室將整體面向社會公開招商。

一、啤酒大篷招商

參節基本條件：租賃經營啤酒大篷的廠商須為世界知名啤酒品牌、國內知名啤酒品牌的生產廠家及其派出機構或具有五年以上省級代理資質的代理商。

二、廣告代理商

參節基本條件：擁有工商部門審批的廣告經營資質，具有較強的策劃創意、廣告設計和媒體發布能力，注冊資金不低于100萬。

三、紀念品開發商

參節基本條件：對大型節會活動紀念品具有較高的創意設計、制作和自主市場運營能力。

報名時間：自本公告發布之日起一周內（2011年5月9日9時始—2011年5月17日17時止）

報名地點：青島國際啤酒城內1號樓（香港東路295號）

招商處207房間、廣告紀念品處406房間

咨詢電話： 招商處      0532-88899019

廣告紀念品處 0532-88977211

The Qingdao International Beer Festival started in 1991. It was jointly sponsored by National relevant departments andQingdaomunicipal government, organized by Qingdao Laoshan District Government. It is a large scale festival of national level with combination of tourism, relaxation, economy-trade exhibition, culture and entertainment. The Festival lasts for 16 days, opens on the first Saturday in mid-August of every year. The Beer Festival is the largest scale carnival activity in connection with wines inChina, has achieved wide popularity and influence both at home and abroad, and is hailed as the biggest beer pageant in Asia.

The theme of the Qingdao Beer Festival is “Cheers with the World,Qingdao!” The joyous enthusiastic atmosphere is created by various activities such as opening ceremony, beer drinking, carnival entertainment,float parades, drinking competition, economy-trade exhibition and closing ceremony evening party. During the days of Festival, all streets and alleyways ofQingdaoare beautifully decorated, appearing happy air. The Beer City occupies an area of 26 hectare, equipped with more than 40 world-class jumbo amusement facilities, filled with beer fragrance and people’s excitement. The Beer Festival attracts about 50 world famous brand beer-makers and attracts over three million visitors both at home and abroad for gathering carnival activities.

In the period of 2006 to 2010, the Qingdao International Beer Festival was listed as one ofChina’s “Top Ten Festival Activity” for five consecutive years and was placed at the first position of the list. In the years of 2008 and 2009, the Beer Festival won continuously “The Award of Ten Best China Festival” organized by “Chinese Culture Promotion Association”. In 2009, the Beer Festival won the honorable title of “The Annual Most-watched Ten Festival” hosted by People’s Net and was placed at the first place of the list. In 2010, on the award ceremony co-hosted by National Leisure Standardization Technical Committee and China Tourism Association Leisure Vacation Branch, the Beer Festival was awarded the “Prize of Leisure Festival Renovation” and the “Prize of Relaxation and Tourism Marketing Renovation”. On the first China MICE Industry Annual Meeting and Beijing Summit Forum on International MICE Industry co-hosted by International Economy-trade Institute of China Commerce Ministry and China MICE Economy Institute, the Qingdao International Beer Festival won the honorable title of “2010 China Annual Ten Best Festival”.The Second Forum on China Festival Renovation along with Grand Ceremony of 2011 China Brand Festival Prize-Presentation sponsored by People’s Net and co-sponsored by Chinese Festivals Institute was held in Beijing in May 2011. The Qingdao International Beer Festival had the honor to win the title of “China Top Ten Brand Festival in 2011” and was ranked at the first place.
   第二十一屆青島國際啤酒節品飲區參節報名表.doc